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Earnings can be excellent if you're able to gain good audience figures (applies to BBC radio also) but your main reasons for getting into radio full or part-time should not be to make millions. It should be because of your love to share your thoughts, music and views. If the big money comes along, great but you can still make a good living from radio if you're prepared to work hard and display creativity and passion from communicating. Radio is a very personal medium, it offers the ability to talk about almost anything in a very intimate way to millions of people. You might be presenting to millions of people, but if you can appear as if you're talking to 1 person you're heading in the right direction. Whether presenting or producing music and talk programmes, just music or all talk, having lots of creative ability is a big plus. Some stations won't always allow your "creative ideas" through but having them will be useful for the next station. Unfortunately a number of stations in the UK are pretty 'tame' and don't show much in the way of being different. This will change as getting an audience becomes harder. Being able to understand the public and what makes your chosen audience 'tick' is very important. Much like politicians, broadcasters need to be 1 step in front of the audience yet remain relevant. Being too many steps in front, and you'll lose the plot. Being relevant to your core audience is crucial. In my view, trying to be relevant to all people is important. If you're a 25 year old presenter, are you able to frame up to people aged 47, 57 or 14? Male or female listeners should not be driven away, just because you only talk about things 25 year olds can frame up to. |
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